Defi Mec

RETURN

Defi Mec

Disciplines

UX Design
UI Design
Development
Motion
Usability testing

Tools

Figma
Adobe Illustrator
Adobe Photoshop

Role

UX/UI Designer

Project
Summary &
Challenges

Expanded into finance, complementing our work in arts, sports, technology, and real estate.
Launched the "Tokenization Super App" within the Defimec ecosystem.
The project evolved from a researcher's vision.
Brought to life through the collaboration of talented teams.

The processes

#1 Research

In the UX Research phase for this project, I conducted in-depth analysis to understand the needs and behaviors of users in the finance sector. This involved gathering feedback through interviews and surveys to identify key pain points and opportunities for innovation.

#2 Structure Creation

In the Structure Creation phase, I mapped out the user flows and developed wireframes for the "Tokenization Super App." This process involved defining the app’s core functionality and layout, ensuring a logical and intuitive user journey.

#3 Design Process

I translated the wireframes into high-fidelity designs, focusing on creating an engaging and user-friendly interface for the "Tokenization Super App."

#1
Research

User Research

I gathered detailed feedback from potential users through interviews and surveys. This research helped identify user needs, preferences, and pain points, which were crucial for shaping the "Tokenization Super App" to ensure it delivered a relevant and impactful experience within the Defimec ecosystem.4o mini

Definition of Requirements

In the Definition of Requirements phase, I outlined the key features and functionalities needed for the "Tokenization Super App." This involved analyzing user research and stakeholder input to establish clear, actionable specifications that guided the design and development process, ensuring the app met both user needs and business goals.

#2
Structure Creation

The focus was on developing detailed user flows and wireframes during the Structure Creation phase for the "Tokenization Super App." By mapping out user interactions and visualizing the app’s layout, I ensured each element was strategically placed to create an intuitive and efficient user experience.

UX Customer Journey

By analyzing user behavior and feedback, I refined these touchpoints to reduce friction and enhance satisfaction. This approach not only improved user retention but also aligned the product experience with user expectations, driving greater overall engagement.

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Wireframes

The key effort was in crafting wireframes to outline the "Tokenization Super App's" layout and functionality. These low-fidelity designs helped visualize the app's structure, including the placement of key elements and interactions.

#3
Design Process

User-Centric Design

The core emphasis was on user-centric design for the "Tokenization Super App." This involved prioritizing user needs and preferences throughout the design process, ensuring that every feature and interaction was tailored to enhance usability and satisfaction.

Design Screens

#4
A/b testing

The A/B testing really made a difference—I could see how different design options impacted my experience. It felt like the app was evolving based on real feedback, and the final version was much more intuitive and user-friendly. It’s clear that a lot of thought went into making sure it works well for users like me.